Organic Skincare Swiss Line Edelbio Launches 2 New Lines
Edelbio is the first brand of Swiss-certified organic skincare to jump into the booming market for natural and organic cosmetics. Particularly in the US, female consumers are demanding skin and body care products that are modern and effective, but without undesired additives or harsh chemicals that can damage sensitive skin.
�We�re offering a completely different approach to skincare,� says Edelbio Founder and CEO Karine Wittmer. “Great skin is the product of conscious, healthy living and preventative care - not a barrage of chemical treatments. Edelbio is excited to introduce the concept of organic and natural skincare to young American women, in the hopes that it will be passed on for generations to come.”
Products from the Young Women�s Collection and Girls� Collection feature the Organic Swiss Alps Complex, a blend of three plants native to the Swiss Alps, with natural radical scavenging and cell protectant properties. The skincare range is priced from $19 for the Girls� Soft Floral Rinse-Free Cleanser to $50 for the Young Woman�s Vitamin-rich Facial Serum.
In addition to its retail offering, Fred Segal Beauty will feature Edelbio products in its world-class spa, introducing a unique “First Step to Beauty” spa treatment series that demonstrates to girls ages 10 and up the proper way to care for their skin. The series will feature mother-daughter facials, arm and back massage, and “royal relaxation” pampering treatments.
“Edelbio�s organic range of skin care offers an eco-friendly solution for those who want greener products, but are not willing to sacrifice efficacy,” notes Nicole Cardi, Director, Salon & Spa for Fred Segal Beauty.
“This tremendous benefit, coupled with their unique commitment to consumer education made Edelbio a brand we could not resist,” she adds. “Edelbio is committed to initiating skin care education at a young age, and believe that children should learn to care for their skin while they are learning to brush their teeth and comb their hair. Fortunately, they take the time to help the rest of us catch up, as well.”
About Edelbio
Edelbio was founded by a mother determined to change the face of the current cosmetic industry by creating a line of skincare sensitive and gentle enough for the delicate faces of her young daughters, using safe, effective, bioactive ingredients.
All products are made in Switzerland and carry the BIOCOSC label, signifying organic certification on all ingredients and production processes by the independent and impartial organization, bio-inspecta AG Switzerland. Products with this label must not contain any synthetic chemicals or artificially processed ingredients: no silicones, mineral oils, parabens, chemical colorants or synthetic fragrances, animal raw materials, GMOs, or animal testing.
The San Francisco based company is the first to focus on the precious nature of bonding experiences, with the mission of bringing together women of all ages in the celebration of natural and organic beauty.
See Edelbio�s website: www.edelbioskincare.com or call 909.525.4308.
Learn more about BIOCOSC certification.
About Fred Segal Beauty
World renown and widely respected, Fred Segal Beauty has long been recognized as a leading force in beauty, lifestyle, fashion, salon services, product selection and education. Proving an industry phenomenon, Fred Segal Beauty continues to strengthen and evolve - charting its own course, creating its own category and remaining committed to its unconventional philosophy. Michael A. Baruch, CEO, and Paul D�Armas, Creative Director, along with Fred Segal himself, co-founded Fred Segal Beauty in April of 1992.
The Los Angeles based company has pioneered this unique retail-salon-spa-mobile-agency-workshop concept and is internationally known for its roster of exceptionally talented and inspired artists. Sophisticated and instinctive, creative and cutting edge, Fred Segal Beauty is grounded in a sense of originality, ingenuity and authenticity, defining and setting the standard for style today.
Visit www.fredsegalbeauty.com or call 310.451.5155 for more information.
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We are going green.
Please send us some samples
Inspiration Day Spa
325 Sharon Drive
Menlo Park, Ca 94025
thanks Lynn