Organic Skin Care Line New from African and Asian Natural Remedies
Target unveiled today a new line of certified natural and organic skin care products
developed exclusively for multicultural skin types. SheaMoisture is a
distinctive array of bath, body and skin care products developed to address
diverse skin care needs — from dry and sensitive to normal.
“SheaMoisture is more than a new line of body and beauty items,” said
Greg Cunningham, Target Corporation’s Director of Multicultural Marketing.
“All of our SheaMoisture products utilize high concentrations of pure Shea
Butter, which is one of the most effective natural skin conditioners and
moisturizers. This is an exceptional personal care solution for our guests
with dry and special skin care needs.”
SheaMoisture ingredients are derived from African and Asian remedies
and include aloe vera, to soothe and soften skin; jojoba oil, a
fast-absorbing skin hydrator; vitamin A, to help sun-damaged skin and
prevent premature wrinkles; and vitamin E, a powerful, natural antioxidant,
which helps improve circulation and diminishes skin irritations.
The new product line includes: SheaMoisture Body Wash, SheaMoisture
Soap, SheaMoisture Lotion, SheaMoisture Body Scrub, and SheaMoisture 100%
Shea Butter. Target also introduced SheaMoisture Shave, a personal care
solution exclusively for men experiencing ingrown hairs and razor bumps.
The SheaMoisture line was developed in partnership with Sundial Brands,
the privately owned African American skin care company that also developed
and distributes the popular Nubian Heritage line.
“Target continues to demonstrate an eagerness to provide innovative
products of value to all of its guests,” said Richelieu Dennis, Sundial
Brands founder and CEO. “This partnership represents our common values of
dedication to multicultural communities and support for minority-owned
businesses.”
SheaMoisture is available at select Target stores nationwide and at
Target.com. The products range in price from $1.99 to $19.99.
For more information on SheaMoisture or for store locations, visit
http://www.target.com.
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