Green Tea to Spas with Chado-En
This month, the International Esthetics, Cosmetics & Spa Conference (IECSC) in Las Vegas — a tradeshow packed with sophisticated spa products — will feature one
product unique for its simplicity: green tea. The Tea Docents of Chado-En (http://www.chadoen.com) will introduce Shinwa, an all-natural, organic green Japanese karigane tea, at the IECSC, June 28-30, 2008.
Supermarket shelves are piled high with green tea; spa and beauty
products boasting the benefits of green tea are everywhere. But what sets
Shinwa apart is the fact that it is from the birthplace of Japanese tea,
with all its beneficial catechins — including EGCG, found nowhere else in
nature. What’s more, Shinwa can be used as a luxurious spa treatment for
the skin and as a health-promoting beverage.
“We believe the use of Shinwa green tea with all its active components
both inside and outside the body completes the evolution of health and
beauty,” stated Donna Tokugawa, co-founder of Chado-En. “Shinwa is not an
extract or powder. It’s the real thing, full of antioxidants. The quiet
time one takes to drink green tea is conducive to inner beauty and radiant
health, while the tea itself, when used both internally and externally,
imparts the outer beauty spa clients seek.”
Donna Tokugawa and Chado-En co-founder Nozomu Tokugawa will teach IECSC
attendees about the advantages of using real Shinwa green tea in their spa
treatments. Both feel health and beauty products have fully evolved with
the introduction of Shinwa: Historically, beauty treatments came from
nature; modern industry brought demand for mass-produced,
government-regulated health regimens. With today’s awareness of the dangers
of synthetic additives, consumers are flocking to health and beauty
products with natural ingredients. And, said the Tea Docents, no beauty
product on the market is more natural than pure, organic green tea.
Nozomu Tokugawa, who penned “Healing Tea: Wonder Plant and Restorative
Beverage of the Ages” in the May/June 2008 issue of Share Guide Holistic
Health magazine, feels Shinwa gives a spa’s clients greater wellbeing.
“Through a unique cold infusion, optimal hydration of this amino acid-,
antioxidant-rich tea is achieved as a skincare regimen internally and
topically,” he explained. “By adding active antioxidants to skincare
protocols, spa and beauty professionals can achieve enhanced effectiveness
in treatments. EGCG is a unique catechin that has been shown to rejuvenate
damaged and dying cells in the dermis of the skin, stimulate the skin’s
immune system and protect against UV damage.”
Spa and health club owners interested in learning more about Chado-En’s
Shinwa green tea can find the company in booth 2277 at the Las Vegas IECSC
June 28-30, 2008 and in booth 1242 at the San Francisco Face & Body August
17-18, 2008. To learn more from the Tea Docents, visit
http://www.chadoen.com.
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