Internal Affair Advanced Anti-Aging Skin Supplement
Nektre LLC, specializing in cutting-edge skin care solutions, has begun selling Internal Affair, an anti-aging supplement designed to promote healthy skin.
Based on recent clinical studies and current anti-aging theory, Internal Affair is formulated with 20 natural ingredients including: acai berry, pomegranate, green tea, Coenzyme Q10, Biovin(R), vitamins A, C, E, B6 and B12. It is designed to be used in conjunction with consumers’ existing topical skin care regimen.
“The inspiration for Internal Affair was my wife who at the time was a NFL cheerleader and swimsuit model. Her schedule was so hectic and yet she always had to look fresh. As a former bodybuilder I knew how valuable a proper supplement regimen could be, especially when the body is under stress.”
Japanese consumers were the first to embrace the synergistic use of skin supplements in addition to topical treatments. In the last 5 years that trend has gained significant traction in wealthy European countries like Spain and the UK. These beauty supplements, known as nutricosmetics, represent 15% of the overall dietary supplement market in Japan, 11% in Europe, but only 1% in the US.
“This is an exciting time because nutricosmetics are finally gaining popularity in the mainstream US beauty market. It’s exactly the same progression that occurred with energy drinks like Red Bull.”
Moving between geographic markets has sometimes proven challenging for international nutricosmetic companies, which partly explains why the US is still in an early stage. When the Japanese company Eiwa introduced its popular collagen filled marshmallows to Europe, consumers saw them as bizarre and unappetizing.
“I made it clear to our research staff that at the end of the day Internal Affair had to be both effective and delicious. It’s important to really listen to what your customer wants — especially when she’s your wife.”
Internal Affair is a powdered supplement designed to be taken each day, mixed into a bottle of water. Retail price for 30 servings is $55. Internal Affair is available now online at www.nektre.com and soon in select spas nationwide.
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