Haute Hair Competition from Frederic Fekkai and Brickfish
Brickfish, the social media advertising network, and Fr�d�ric Fekkai, the leader in luxury hair care, today announced the �Haute Hair� campaign, located at http://www.brickfish.com/HauteHair. In celebration of all the chic and fashionable styles of today, the campaign asks entrants to submit pictures or videos of their best hairstyles and explain how their hair reflects their personal styles. The grand prize winner, selected by a panel of judges from Fr�d�ric Fekkai from the top 200 highest scoring entries, will win a three day, two night all-expenses-paid trip for two to NYC.
�I believe that a fabulous hairstyle can be a woman�s most powerful fashion accessory,� said Fr�d�ric Fekkai. �Whether it�s an elegant up do, sexy, tousled waves or sleek and straight, I want to see how hairstyle reflects personality. I look forward to the array of �Haute Hair� styles that we will see in this online competition.�
In addition to winning an all-expenses-paid trip for two, the grand prize winner will also receive a hair cut by Fr�d�ric Fekkai and backstage access to select fashion shows during New York Fashion Week. Prizes will also be awarded for runner-up, most viral and sign-up sweepstakes winners.
Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue throughout the social Web. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.
�The �Haute Hair� campaign gives Fr�d�ric Fekkai a powerful way to connect the brand with beauty enthusiasts across the Internet,� said Nichole Goodyear, president/CEO and co-founder of Brickfish. �Our platform enables brands to leverage the power of social media to reach their consumers. We are confident this campaign will increase awareness of Fr�d�ric Fekkai products among beauty mavens everywhere.�
The �Haute Hair� campaign ends February 22. For complete details, visit http://www.brickfish.com/HauteHair. For more information about Brickfish, visit www.brickfish.com/company.
About Brickfish�
Brickfish�, a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map� and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement� (CPE�) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched more than 300 successful campaigns for some of the world�s premier brands, including Microsoft, Kodak, Nike, Samsung, Coach, Givenchy, The North Face�, Intuit, Qualcomm, and more.
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