WWD Best Seller List
Women’s Wear Daily, the leading professional journal for the fashion, beauty, and retail industries, selected Los Angeles-based Beauty Collection as one of 14 global best-sellers in the just released issue of its quarterly WWD Beauty Biz magazine. Beauty Collection was one of six U.S. retailers to make the list, and the only retailer in the state of California to be featured.
Women’s Wear Daily’s WWD Beauty Biz Spring issue focuses on the major products and trends of the season. This year, WWD challenged its writers around the world to seek out the best and the brightest businesses operating in the beauty industry. They found that retailers and marketers like Beauty Collection have done more than just give lip service to the concept of unique and compelling propositions. Across all categories, groundbreaking innovation and inspired design have resulted in products that trigger both need and want.
Other U.S. retailers featured along with Beauty Collection include Bloomingdales, Beauty 360, and Henri Bendel. International retailers that made the list include Harvey Nichols (UK), and Sephora (France).
New products featured in this year’s Spring WWD Beauty Biz issue and available at Beauty Collection include: Hair By Revitalash, a unique conditioner that fortifies and strengthens hair so it appears thicker, fuller, and more attractive; Candlenut Body Creme by Juara, a new moisturizer containing candlenut creme, known for its high content of essential fatty acids; the TurboIon Croc, a straightening iron that features a built-in in turbo ion-generator (patent-pending) that seals hair cuticles and prevents split ends, reduces frizz, and retains the hair’s natural moisture, oil, and color; DevaConcepts, sulfate free products formulated specifically for curly hair; and the spring collection limited edition Barbie(TM) Loves Stila makeup sets.
To view WWD Beauty Biz online, visit:
http://www.wwd.com/wwd-publications/wwd-beauty-biz/2009-03-13?id=2058509&module=reports
About Beauty Collection
Beauty Collection is a Los Angeles-based beauty products retailer with three brick and mortar locations in Southern California and an online store. It currently represents over 200 prestige and salon beauty brands with over 30,000 unique products chosen for their quality and distinctiveness.
Beauty Collection began as a family business more than 20 years ago, and has since evolved into one of the top prestige beauty retailers in the world. Beauty Collection re-launched its website www.beautycollection.com in November 2008 with a new, completely rebranded design.
Beauty Collection has licensed estheticians and cosmetologists on staff at each location and offers free consultations to its customers. Focus on product selection as well as exceptional customer service distinguishes Beauty Collection from other retailers. It invests heavily in training its beauty consultants to ensure they can deliver on customer expectations and on the company’s brand promise: “Curators in the Art of Beautiful.”
Visit www.beautycollection.com for more information about Beauty Collection.
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