Mission Skincare Active-Beauty with Serena Williams
Fashionista, beauty junkie, philanthropist and one of the world’s best athletes … Fresh off of winning the Wimbledon women’s tennis title, Serena Williams announces a new venture off the court — Mission Skincare Active Beauty: Featuring Serena Williams. This new line will be available exclusively on HSN, and following its introduction will be available at select retail locations. The launch of this new active skincare line follows the highly successful debut of Serena Williams Signature Statement, a stylish new collection of fashions, accessories and jewelry that quickly sold out during its debut on HSN in early May.
“Whether on the court, on the red carpet or with family and friends, I don’t have a second to waste! That’s why I was so excited to help create a beauty line developed specifically for the active woman of today. I tried it, I put it to the test, and the results were immediate and amazing!” said Serena Williams.
“We are thrilled to have Serena Williams and Mission Skincare Active-Beauty as partners with HSN,” said Mindy Grossman, Chief Executive Officer of HSN, Inc. “Serena is a modern day icon who understands the skincare demands of busy, beauty-conscious women and we are excited she has chosen HSN to once again bring her latest venture to market.”
See Serena Live!
On July 23(rd) at 10 a.m. and 8 p.m. and July 24(th) at 8 a.m. and 7 p.m. (all times Eastern), Serena will be debuting Mission Skincare Active-Beauty live on HSN for its exclusive worldwide launch.
The Collection:
The collection features five products engineered to offer proven solutions for the demanding, active lifestyle of today’s woman. When working with Mission Skincare’s esteemed board of dermatologists and researchers, Serena had one agenda in mind — to create products that not only feel luxurious and pampering, but also perform efficiently. The result is innovative formulas that are multi-purpose, fast-acting, cruelty-free and clinically tested. Each product also features Mission Skincare’s proprietary M-10 Complex, a blend of six vitamins and four antioxidants to renew and protect skin.
The signature beauty solution Serena formulated works in just 90 seconds: Oxygen-Active Daily Facial Cleanser. A triple threat, this unique product is a cleanser, makeup remover and hydrating toner in one. Just apply, let the foam do its work and then wipe off. No water required. The result? Skin that appears younger and healthier looking. The line also includes the following all-star products: Honey Sugar Body Scrub, Honey Sugar Restorative Body Butter, Pomegranate Lip Balmer SPF 15 and Pink Lemonade Lip Balmer SPF 15. Prices range from $3.99 to $39.99.
Contest:
She Can Do It in 90 Seconds … Can You? To further support the launch of her signature product and appearance on HSN, Serena is hosting a viral contest with the tagline “Serena Does it in 90 Seconds”. Via Serena’s personal Twitter messages, Facebook updates and eBlasts, Serena fans will be directed to www.SerenasMISSION.com where they can enter for a chance to win the grand prize package to meet her in person and receive two VIP tickets to an upcoming tournament. Other prizes include $1,000 gift pack of “Serena’s Favorite Things” and an autographed tennis racket. Participants enter by submitting the best and most innovative answer to the following question: Of your personal and beauty routines, what do you wish you could do in 90 seconds? The contest kicks off July 8(th) and concludes July 21(st).
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