Kim Kardashian Signs as the Face of Fusion Beauty Colorceuticals LipFusion and New Illumifill Line Filling Luminizer
Fusion Brands Inc., the parent company of FusionBeauty, the international beauty brand that fuses breakthrough advances in dermatology, skincare ingredients and science with color to create multi-purpose colorceutical products that deliver immediate, virtual effects and actual long-term transformational results, has announced today that it has signed world-renowned beauty Kim Kardashian as the face of FusionBeauty Colorceuticals collection. Kardashian will represent the renowned LipFusion franchise as well as the launch of the highly anticipated Illumifill Line Filling Luminizer�.
Her campaign with FusionBeauty will launch this spring with print advertisements in leading fashion and beauty publications as well as several in-store appearances on behalf of the brand at soon-to-be-announced locations around the United States.
“We are thrilled about this partnership,” states Caroline Pieper-Vogt, Chief Executive Officer of Fusion Brands Inc. “As a confident, passionate and driven woman, who is beautiful both inside and out, she perfectly embodies the brand and will be a source of inspiration and empowerment for all FusionBeauty women.”
“Kim appeals to women of all ages and demographics,” adds Roslyn Griner, Senior Vice President of Marketing and Business Development.� “As an international beauty brand we were looking for an ambassador who all women can connect with and Kim has that inimitable universal appeal.”
“Fusion Beauty is a smart, sexy, forward-thinking company that continues to push the boundaries of the beauty industry,” says Kardashian.� “I deeply admire them for their beauty innovations and commitment to philanthropy and I’m so excited to represent a brand that I have been a long time fan of.”
Kardashian first partnered with Fusion Brands this past October for the launch of their breakthrough long-term lip plumping gloss, Lipfusion Infatuation�. She hosted a hugely successful launch event at Sephora Hollywood where thousands of fans came out to have her sign the product and see her present a check on behalf of the brand to the Seven Bar Foundation, a non-profit organization that raises funds globally for microfinance institutes while creating awareness of the power and effectiveness of microfinance as a poverty alleviation tool for women.
ABOUT FUSION BRANDS INC.:
Fusion Brands Inc. is the parent company of international beauty brands FusionBeauty ColorCeuticals and CLEAN. Founded in 2003, the company has established itself as a leader in innovative beauty by fusing breakthrough scientific technologies and ingredients with luxurious make-up, skincare, fragrance and bath & body products.� These scientifically advanced products are sold in over 39 countries around the world, having gained an international following due to their effectiveness, innovation and broad consumer appeal. The FusionBeauty line-up includes LipFusion, StimuLashFusion, LashFusionXL, as well as LiftFusion and GlowFusion. The CLEAN line of fragrances inspired by soap has expanded into a comprehensive lifestyle brand of bath, body and skincare products.� For more information on Fusion Brands Inc., please visit www.fusionbrandsinc.com.
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