AVEENO Baby Eczema Therapy Collection and AVEENO Eczema Therapy Moisturizing Cream
The AVEENO Brand has teamed up with the National Eczema Association to empower and educate sufferers of the common condition in preparation for the cold and dry winter months when dry skin is most common. Approximately 35 million people in the U.S. suffer from eczema, a chronic skin disorder resulting in intense itching and overall discomfort. Eczema is also among the top five skin conditions for babies 0 to 36 months, with 10 to 20 percent of all infants experiencing some form of eczema. AVEENO, a pioneer in the study of natural ingredients, is introducing the AVEENO BABY ECZEMA THERAPY MOISTURIZING CREAM, AVEENO BABY CLEANSING THERAPY MOISTURIZING WASH and AVEENO ECZEMA THERAPY MOISTURIZING CREAM for adults, to help relieve skin irritation and itching due to mild to moderate eczema.
Like the AVEENO Brand, the National Eczema Association is committed to educating families on eczema and founded the National Eczema Association Seal of Acceptance for consumers to easily identify products that have been created or intended for use by persons with eczema and that have satisfied strict criteria and testing requirements. The AVEENO Eczema Therapy collection of products has passed all of the necessary requirements and has been awarded the National Eczema Association Seal of Acceptance. The National Eczema Association Seal of Acceptance Review Panel, consisting of experts in dermatology, allergy and other medical disciplines, evaluates products based on safety and tolerance on eczemous skin, as well as ingredient and formulation data. Affixed on the AVEENO Eczema Therapy products, the Seal enables families of eczema sufferers to easily identify the products’ unique formula attributes and to promote improved quality of life with the trust and credibility of the National Eczema Association.
To provide education on living with eczema, the AVEENO Brand is launching webisodes featuring AVEENO Eczema experts on the AVEENO Facebook page, going live on November 18, 2010. The webisodes will educate users with tips on living with eczema, information on the AVEENO Eczema Therapy collection formulas and the healthy development of skin. Learn more about the upcoming webisodes by visiting www.facebook.com/aveeno.
The AVEENO Eczema Therapy collection for babies and adults was developed in partnership with leading dermatologists using the healing power of oats. “Natural ingredients are exciting because there are so many different benefits, different components,” says Warren Wallo, Director, Scientific Affairs, Johnson & Johnson Consumer Companies, Inc. for AVEENO skin care. “Colloidal oatmeal, for example, has a long, safe history of use and is proven to relieve minor skin irritation and itching associated with eczema.” Research Fellow, Scientific Affairs, Johnson & Johnson Consumer Companies for AVEENO skin care, Glenn Nystrand, notes that “a problem with other products on the market is that they contain certain preservatives that can potentially irritate skin and worsen the condition.”
The AVEENO Eczema Therapy collection provides an over the counter solution with ACTIVE NATURALS oats that does not contribute to the problem. The AVEENO Brand has harnessed the naturally soothing power of ACTIVE NATURALS oatmeal to help care for skin afflicted with eczema. AVEENO Baby Eczema Therapy Moisturizing Cream and AVEENO Baby Cleansing Therapy Moisturizing Wash have been clinically shown to improve the quality of life for babies with eczema. In a clinical study, over 90 percent of babies who used the products daily showed improvement in multiple symptoms of eczema (roughness, dryness, itchiness, or scaling). The AVEENO Eczema Therapy Moisturizing Cream’s breakthrough formula helps relieve and intensely moisturize irritated skin on adults, helping to strengthen the skin’s natural barrier function and preventing the recurrence of dry skin.
“Reducing irritation and discomfort for all sufferers of eczema is very important to the AVEENO Brand, and we take great pride in offering products infused with natural ingredients that help promote a healthy, happy lifestyle,” said Michael Marquis, AVEENO Brand Group Product Director. “Through our partnership with the National Eczema Association, the AVEENO Brand is able to expand our commitment to healthy skin by helping to improve the quality of life for families suffering from eczema and severe dry skin.”
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