Estee Lauder Spokesmodel Liu Wen Debuts in China for Launch of New Pure Color Collection
Liu Wen made her official debut as an Estee Lauder global spokesmodel in Beijing to launch the new Pure Color makeup collection. Joined by Estee Lauder executives Jane Hertzmark Hudis, Global Brand President, Aerin Lauder, Senior Vice President, Creative Director and Tom Pecheux, Creative Makeup Director, Liu Wen was honored as the brand’s latest spokesmodel at a major launch event at the prestigious Ch’ianmen 23 in Central Beijing. She was also feted at a private dinner hosted by Vogue China, before holding interviews with international and Chinese media.
In honor of Liu Wen’s visit to China for Estee Lauder, Tom Pecheux created an exclusive limited edition collection of makeup products. Pure Color Metamorphosis evokes the unspoken glamour and strength of the modern Chinese woman and was unveiled with an advertising image of Liu Wen created specifically for China. The ad, shot by world-renowned photographer Craig McDean, features a makeup look by Tom Pecheux including glistening pastel eye shades and a pink crystalline lip, combined with hair accessories of black lacquered butterflies to reveal Liu Wen as the image of delicate sophistication.
Liu Wen was announced as the new global face of Estee Lauder in April 2010. She is the first Chinese model the brand has signed and joins Constance Jablonski from France, Elizabeth Hurley from the UK and Carolyn Murphy and Hilary Rhoda from the United States. Already hailed as China’s brightest fashion star, Liu Wen will appear in Estee Lauder advertising campaigns globally beginning January 2011.
“Liu Wen represents the new face of global beauty,” said Aerin Lauder, Senior Vice President, Creative Director, Estee Lauder. “We are thrilled to celebrate her official debut for Estee Lauder here in Beijing.”
“China is our fastest growing market,” said Jane Hertzmark Hudis, Global Brand President, Estee Lauder. “We are certain Liu Wen will resonate with the brand’s Chinese consumers as well as our consumers around the world.”
Liu Wen hails from Beijing, China. First establishing her career with the Chinese editions of top fashion titles, she broke onto the international stage in Paris on the Fall 2008 runways of Chanel and Jean Paul Gaultier. Since then, Liu Wen has become a fixture on the runways of New York, Milan and Paris, walking a total of 48 shows for the Spring/Summer 2011 season including Donna Karan, Derek Lam, Michael Kors, Proenza Schouler, Alexander Wang, Dolce & Gabbana, Salvatore Ferragamo, Chanel, Lanvin, and Balenciaga and shooting editorials with the world’s top fashion photographers including Steven Meisel, Patrick Demarchelier, Mario Sorrenti, Terry Richardson and Dan Jackson. Liu Wen recently appeared on the cover of Chinese Vogue and in editorials for W as well as the US, French, Japanese and Chinese editions of Vogue.
Estee Lauder launched in China in 1993, with the first door opening in Shanghai. The brand’s online and e-commerce site launched in 2008. Today, Estee Lauder has approximately 95 doors in China, employs over 700 Beauty Advisors and is currently the number one prestige brand in its distribution channel.
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