PaloVia Skin Renewing Laser
Palomar Medical Technologies, Inc., a leading researcher and developer of light-based systems for cosmetic treatments, today announced the launch of the first FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes � the PaloVia Skin Renewing Laser. Palomar will host an analyst and investor meeting to discuss its launch plans in New York City on January 6, 2011 from 10AM to 12PM at the Nasdaq MarketSite, 4 Times Square, second floor Press Conference Room. Attendees from Palomar will be Joseph Caruso, Chief Executive Officer; Paul Weiner, Chief Financial Officer; Nancy Teumer, Global Marketing Director Consumer Products; David Montgomery, Consumer Products Sales Director; and Richard Bankowski, Field Clinical Director and QVC Spokesperson. Also in attendance will be one of Palomar’s PaloVia Expert Panel Members Dr. Robert Weiss, Director, Maryland Laser, Skin & Vein Institute. For analysts and investors that are not able to attend the PaloVia launch meeting in New York City, the meeting will also be accessible via webcast in the About Palomar/Investors section of Palomar’s website at palomarmedical.com.
As an industry leader and pioneer in the science of using lasers and light to improve personal appearance, Palomar’s patented fractional technology has been proven by dermatologists worldwide for more than a decade. Now, for the first time ever, this same technology has been adapted and perfected for use at home, delivering a visible improvement in fine lines and wrinkles. In a clinical study, a panel of doctors specializing in dermatology and plastic surgery saw a noticeable reduction in wrinkles in 92% of participants after one month of daily treatments.
“The PaloVia Skin Renewing Laser is the result of years of comprehensive research and development and the beginning of what we expect will be a new era in delivering convenient light-based technology treatments for people to use in the privacy and comfort of their own homes,” said Joseph P. Caruso, Chief Executive Officer, Palomar Medical Technologies, Inc. “We are thrilled to offer our first-to-market, FDA-cleared laser to consumers who can now experience the clinically proven benefits of laser skin treatments, on their own terms at home.”
Unlike lotions and creams, which are most effective on the skin’s outer layer, the PaloVia laser also works below the surface where wrinkles form. It generates pulses of micro-fine laser light that reach deeply into the skin’s sub-layers, treating the skin’s aging support structure. Then the body’s natural healing process sweeps away the older, damaged tissue and rebuilds it with fresh, new collagen and elastin � the crucial building blocks of smooth, youthful skin.
“The PaloVia Skin Renewing Laser uses a technology that works from a company I’ve trusted for years to help me deliver the best results for my patients,” said Dr. Robert Weiss, Director, Maryland Laser, Skin & Vein Institute. “For consumers who want to treat fine lines and wrinkles around their eyes, I strongly recommend the PaloVia laser as a worthwhile addition to a proactive skincare regimen.”
The PaloVia laser is available now for advanced sale though QVC online and will debut on the QVC television program PM Style with Lisa Robertson on December 27 at 7:00PM. The palovia.com website will also go live on December 27 and the PaloVia laser will start shipping to consumers in the middle of January. Distribution will be expanded in January to include Nordstrom, with physicians’ offices and additional retailers coming on board throughout the first few months of 2011. The product has a suggested retail price of $499 and comes with a 60-day money back guarantee.
Related to PaloVia Skin Renewing Laser:
If you enjoyed this post, please consider leaving a comment, subscribe to the feed and get future articles delivered to your feed reader or follow us on Twitter.
[…] The PaloVia Skin Renewing Laser was honored by Allure magazine as one of the “Big Breakthroughs” in beauty products in 2011. […]