Physicians Formula Eye BOOSTER
Physicians Formula, the leader in bronzing, color correction and more announces an exciting, interactive contest for the launch of new Eye BOOSTER.� The Collection includes the new 2-in-1 Lash Boosting Eyeliner + Serum and 2-in-1 Night Lash Boosting Serum (clear), featuring a high-tech formula that enhances the appearance of lashes while providing the instant definition of a liquid eyeliner in one step.
Signature Lash Boosting complex targets the base of lashes where it’s most effective in providing nutrients and after 2 weeks over 75% of women saw longer, fuller lashes.� To celebrate this “boost” in lash appeal, Physicians Formula is launching the Lash Boost Camp contest on MyPFBeauty.com asking fans to “show off” their amazing before & after photos using Eye Booster for the chance to win exciting prizes including a Grand Prize weekend for two at a Resort Spa!� Runners-Up Winners (3) will receive one $250 gift card from Lululemon Athletica.
Simply show Physicians Formula before & after photos using Eye Booster for a chance to win� here’s how:
- Sign Up Register at the microsite, which can be accessed directly at www.MyPFBeauty.com or through a link on www.PhysiciansFormula.com and through links on Physicians Formula’s Facebook, Twitter and YouTube pages.� Registering allows you to participate in all elements of MyPFBeauty.com.
- Upload Your Photos (before: little lashes, after: boosted up lashes!)
- Vote & Get Votes Entries will be available for voting by the public as soon as they are posted.� Voting will end on May 13, 2011 at 11:59 pm EST.
ABOUT PHYSICIANS FORMULA and MYPFBEAUTY.COM
Physicians Formula� is a leading force in bronzers, face powders, mineral makeup and natural/organic makeup, and is currently the 5th largest face & eye makeup brand in the masstige market.� Utilizing the most advanced research available worldwide, Physicians Formula� is dedicated to the development of makeup and skin care products held to the highest standards of quality and innovation.� As a public company, its shares trade on the NASDAQ Global Select Market under the symbol “FACE.”
www.MyPFBeauty.com is an interactive extension to the Physicians’ Formula website.� Features include user profiles, customized product recommendations, video tutorials, access to personalized Q&A’s with Joanna Schlip, regular contests as well as additional incentives planned through 2011.
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