RealLisse Vegan Hair Smoothing System Makes International Debut
�In light of Health Canada’s recent advisory informing Canadians that Brazilian Blowout Solution has been confirmed to contain unacceptable levels of formaldehyde, we get calls every day requesting alternatives to Brazilian keratin-type hair smoothing treatments,� says Fernanda Pimentel, owner/founder of Fernanda’s Beauty Products.. �As consumers become more educated, they are demanding safe options with no dangerous side effects. We are proud to offer the Zerran RealLisse Vegan Hair Smoothing System, which is formulated without keratin or other animal products and contains no harmful chemicals,� Pimentel notes.
RealLisse Vegan Hair Smoothing System is a patent-protected product containing absolutely NO formaldehyde, aldehydes, thioglycolates, sodium hydroxide, guanidine hydroxide, methylene glycol, formol, formalin, ethers, or any other substance that produces formaldehyde gas upon heating with a flatiron. The Zerran RealLisse system is a professional, in-salon service that takes about 90 minutes to complete for the average head of hair.
RealLisse is also the world’s first hair smoothing system to pass dermatological testing with ZERO adverse results. Using the human repeat insult patch test (HRIPT), an independent FDA registered and California certified lab tested the RealLisse Catalyst on 50 subjects wearing no gloves, with no negative skin reaction on any subject.
Zerran Canada’s lead educator Bob Richardson will be conducting live model demos of RealLisse at booth #1405 (cash & carry at booth #2006) throughout the show’s two day run. Richardson is a master stylist with over 30 years experience, both in London, England and Toronto. For over 18 years Richardson has owned and operated Bob-R-Shop, located in Oakville, Ontario. Richardson was nominated for Hairdresser’s Choice at Canadian Hairdresser Magazine’s Mirror Awards and is a regular contributor to Beauty & Beyond B magazine.
Essential to Zerran’s philosophy is an unbridled passion for marrying centuries-old botanical traditions with modern science, coupled with a strong parallel commitment to support the stylist and educate the general public. While the RealLisse technique has similarities to the keratin smoothing process, following training for specific heat and specific technique requirements, a stylist can immediately offer this lucrative, in-demand salon service. The RealLisse process itself takes about 90 minutes to complete for the average head of hair. Follow-up services will depend on how quickly hair grows out, as well the degree of natural curl and frizziness present, so clients will likely return to the salon every two to four months for touch ups, just as they do now for Brazilian keratin-type treatments. Clients report that daily styling time is cut in half following a Reallisse service.
The RealLisse Vegan Hair Smoothing System is a sister product to Reform, Zerran’s patented method for permanent hair straightening, also free of toxic formaldehyde and other related dangerous and harmful substances. Reform is a much more complex technique that requires mandatory hands-on technique training and certification. For more information visit: http://www.zerran.com.
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