Covergirl LeSportsac Collection
Legendary makeup artist, Pat McGrath, has teamed up with LeSportsac for the second year in a row and this time they’ve collaborated on an eight-piece pro-inspired cosmetic bag collection. A favorite of makeup artists backstage at Fashion Week, COVERGIRL LipPerfection lipcolor was the muse for the collection that will serve the needs of anyone’s inner makeup artist.
Bring Home Backstage Beauty Accessories
In addition to being a beauty guru, Pat is an ultimate authority when it comes to makeup organization – after all, she travels between New York and European Fashion Weeks with over 75 suitcases of makeup every season! “Between shows my team does not have a moment to second-guess where they’ve packed even just a single shade of lipstick. For this year’s LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage,” says Pat McGrath, Global Creative Design Director for COVERGIRL. “For the 2011 collection with LeSportsac, I was inspired by the shade palette and sleek bullet of COVERGIRL LipPerfection lipcolor; it’s one of my backstage essentials.”
LeSportsac is known for both its standout design collaborations as well as the practicality of every style. “LeSportsac provides women with on-trend styles that work with her everyday routine. That’s why we felt it was so important to collaborate with Pat to bring style and ease into every woman’s beauty regimen,” says D’Arcy Jensen, Chief Creative Director and VP Brand Development. “We are thrilled to be teaming up with COVERGIRL and Pat for the second year in a row!” Last year the limited edition collection featured two styles inspired by COVERGIRL LashBlast Length Mascara.
Styles and Availability
The eight-piece collection will feature never-before seen styles, shades and prints from LeSportsac inspired by COVERGIRL LipPerfection lipcolor. The styles range in size from the small “Kiss Case,” ($25) that is designed to hold five favorite shades of COVERGIRL LipPerfection, to the large “Professional Carry All” tote ($120) that can fit the seven other pieces of the collection for convenient, pro-inspired makeup travel.
Each bag will be produced with a “Pat McGrath for LeSportsac” label sewn into the lining and a detachable COVERGIRL hangtag featuring custom beauty looks and application tips from Pat.
The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June 2011 and a coupon for COVERGIRL LipPerfection lipcolor will accompany each purchase. For more information visit: www.covergirl.com.
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