Rite Aid Promotes Safe Summer Skin Care with Help of The Skin Cancer Foundation
To help customers safely enjoy the summer, Rite Aid is launching a healthy skin care campaign in partnership with The Skin Cancer Foundation that includes free informational guides in all 4,700 stores and online, money-saving promotions on skin care products, a national tour featuring free full-body skin cancer screenings by local dermatologists and expert advice from Rite Aid pharmacists nationwide.
The campaign offers lifestyle tips to help prevent skin cancer, which is the most common form of cancer in the United States with more than 2 million diagnoses annually. According to The Skin Cancer Foundation, about 90 percent of nonmelanoma skin cancers and 65 percent of potentially deadly melanoma cases are associated with exposure to ultraviolet (UV) radiation from the sun.
During the campaign, which runs through July 26, 12-page, full-color skin care guides are available for free at any Rite Aid location or online at www.riteaid.com. The guide covers a wide range of topics including information on:
- How to practice daily sun safety with a five-point checklist
- The sun’s ultraviolet A (UVA) and ultraviolet B (UVB) rays and how to find a sunscreen blocking both
- How to choose the most appropriate sunscreen using The Skin Cancer Foundation’s Seal of Recommendation, including new “Daily Use” and “Active” seal categories
- Lesser-known skin tips such as how to guard against eyelid skin cancer, which accounts for 5 to 10 percent of all skin cancers or how to keep skin hydrated by properly drying it after a warm � not hot � shower
- Discussing personalized skin care tips with a Rite Aid pharmacist, such as medications that increase sun sensitivity
Free skin cancer checks in 19 states
For the fourth year in a row, The Skin Cancer Foundation’s Road to Healthy Skin Tour presented by Aveeno� and Rite Aid is offering free private screenings with the help of local dermatologists. The tour stops at more than 60 Rite Aid stores in 19 states. To learn more, visit www.riteaid.com.
Earn a $15 Rite Aid +UP Reward plus online-only skin tips
Customers who belong to Rite Aid’s wellness+ customer rewards program and spend $50 on select skin care products can instantly earn a $15 +UP Reward on the bottom of their sales receipt that is valid for a future Rite Aid purchase. For more details, visit www.riteaid.com/skincare, where visitors can also access and print exclusive coupons through Rite Aid’s Video Values program, take an interactive quiz to determine skin type, seek personalized skin care tips through Ask Your Pharmacist, and access an interactive body map to assist in self exams.
Rite Aid’s focus on skin care is part of its yearlong commitment to health and wellness. Each year Rite Aid offers free information on health and wellness topics including oral health, diabetes, weight management, heart health and allergies.
About Rite Aid
Rite Aid Corporation (NYSE: RAD) is one of the nation�s leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion. Information about Rite Aid, including corporate background and press releases, is available through the company�s website at www.riteaid.com.
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit www.SkinCancer.org.
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