Clean Scene by Murad Launches New Website and YouTube Channel for Beauty and Pop Culture Addicts
Clean Scene by Murad, the international skincare brand�s first line for teens and young adults, has announced the relaunch of the MyCleanScene.com website and the launch of the MyCleanScene YouTube Channel. In addition to teaching teens and young adults the importance of healthy skin, both outlets will provide Clean Scene fans with the latest beauty, fashion, and pop culture tips and trends while offering expert advice on school and extracurriculars. The MyCleanScene online outlets aim to be the go-to expert destinations for teens and young adults interested in making their life and their skin more beautiful and less complicated.
The new, interactive MyCleanScene.com will continue to provide skincare education but will also expand to include the Squeaky Clean blog and �Buzz� sections noting upcoming and past events, celebrity fans, press awards and media placements for the line. The site will also �Spotlight� a Clean Scene fan, praising a selected teen or young adult whose school and extracurricular activities are seen as an inspiration to their peers. Those interested in being the next Spotlight feature can also apply directly on the site, highlighting their own accomplishments for inclusion in upcoming features.
For the first time, Clean Scene will dive into the world of online videos. YouTube has established itself as a powerful vehicle to engage beauty enthusiasts and with the MyCleanScene YouTube channel, Clean Scene will present tutorials, Q&As, contests, and interviews with top makeup artists, hair stylists and fashionistas to feed the minds of the beauty obsessed. Because the Clean Scene brand message is �Life can be complicated, skincare shouldn�t be,� the MyCleanScene YouTube channel will help take a few of the extra complications out of life as well.
To kick-off the channel content, videos will include an introduction to the line by fashion and style expert Mal Pearson and interviews with some of the top industry tastemakers in fashion and beauty. For budding beauty editors, Sabine Feldmann, Vice President and publisher of Teen Vogue, will share valuable advice about how to get into the glamorous world of magazines. Fashion-addicts will be able to hear from Joyce Azria, Creative Director at BCBGeneration on top fashion trends for the summer, while celebrity makeup artist Kat Connelly will dive into makeup tips for keeping viewers red-carpet ready at all times.
Viewers can subscribe to the MyCleanScene YouTube feed by going to www.youtube.com/MyCleanScene and see the newly designed Clean Scene site at www.mycleanscene.com.
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