M*A*C Cosmetics Merges Makeup Trends Technique and Technology at New York Fashion Week S/S 2012
Each year, M-A-C Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world: New York, London, Milan, Paris, Sydney, Copenhagen, Athens, Moscow, Berlin, Delhi, Istanbul, Barcelona, Mexico City, Miami Swimwear, NY Bridal, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear and Paris Menswear.
Starting September 8th in New York City, M-A-C’s international team of more than 275 makeup artists will open their kits and unleash their creativity, hitting the shows at Lincoln Center, Milk Studios and other venues throughout the city with the cutting edge makeup ideas, inspirations and techniques that will define the S/S 2012 season. M-A-C artists work closely with legendary makeup artists such as Diane Kendal, Charlotte Tilbury, Val Garland, James Kaliardos, Lucia Pieroni and Polly Osmond.
Working alongside New York’s most influential designers and makeup artists, this season M-A-C Artists will be backstage conceiving flawless looks for the runways at Proenza Schouler, Altuzarra, Prabal Gurung, Nicole Miller, Diane von Furstenberg, Carolina Herrera, Donna Karan, Ohne Titel, Jason Wu, Alexander Wang, Peter Som and many others.
John Demsey, Group President, The Estee Lauder Companies says, “This season we are continuing to provide backstage makeup artistry and product for over 95 designers in New York and are deepening our relationship with designers and our brand. We will continue our support for Prabal Gurung on his S/S ‘12 Fashion Show, as well as host a private dinner in celebration of his collection and this partnership. We are also working closely with Joseph Altuzarra and are excited to assist him in his decision to show in a space that is unique to his brand.”
M-A-C Cosmetics commitment to fashion is stronger than ever this season with an exciting line-up of M-A-C hosted events and dinners throughout the entire fashion week - uptown, downtown and everywhere in between.
MADE FASHION WEEK PRESENTED BY M-A-C
M-A-C Cosmetics is thrilled to continue as a sponsor of Milk Studios’ collective showing space. We will be supporting the overall initiative as well as each of the over 35 designers participating there by allowing them to have the opportunity to work closely with M-A-C’s pro team of artists who will help bring to life the designers’ vision for their spring 2012 collections.
FASHION’S NIGHT OUT
On September 8th M-A-C Cosmetics will kick off Fashion Week with Fashion’s Night Out. Beth Ditto will be at M-A-C Cosmetics SoHo store where she will be treating guests to a three song performance. Additionally, performance artists Gill & Jill Bumby will be providing “Fair and Honest Appraisals of Your Appearance.”
BOFFO PRESENTS BOFFO BUILDING FASHION 2011
BOFFO is a nonprofit arts and culture organization based in Manhattan that brings artists and designers together through exhibitions and events with the goal of fostering collaboration and creativity while pushing the boundaries of art and design. This Fall BOFFO will partner five fashion designers with five architects to transform 50 + 57 Walker Street in Manhattan into an original retail environment, rotating every two weeks. M-A-C Cosmetics will present the premiere installation from Nicola Formichetti & Gage/Clemenceau Architects at BOFFO Building Fashion 2011 that will be on view September 8 - 21, and is proud to sponsor the entire series. As a longtime friend and supporter of Formichetti, M-A-C is proud to continue their relationship by sponsoring BOFFO Building Fashion.
M-A-C PRABAL DINNER
Deepening the relationship between M-A-C and CFDA award winner designer Prabal Gurung, The Estee Lauder Companies, Group President John Demsey and M-A-C will host a dinner in celebration of Prabal’s Spring 2012 collection.
DAPHNE GUINNESS EXHIBITION AT THE MUSEUM FIT
On September 15th Fashion Week comes to a close as M-A-C Cosmetics will be one of several sponsors to support the opening reception of Daphne’s exhibition at The Museum at FIT. The exhibit will feature approximately 100 garments and accessories from both her personal collection of notable designers as well as those of her own design to be displayed from September 16, 2011 through January 7, 2012.
NEW PRODUCTS ARE PUT TO TEST BACKSTAGE
To create the season’s key beauty trends, makeup artists need the newest and most advanced products on hand - the latest finishes, formulations, shades and beauty innovations are all essential. Fashion shows around the world play a critical role in the M-A-C Product Development process. Artists use this unique opportunity to test-drive M-A-C’s very latest product prototypes, sometimes years before they reach consumers, and put them to the test on the runways of New York, London, Milan, and Paris. If the texture, color, application or finish aren’t up to scratch, artists let M-A-C’s Product Development team know what needs tweaking. The end result: the perfect formula that works equally in the hands of a professional makeup artist and the regular customer.
FOLLOW M-A-C FOR THE ULTIMATE FASHION WEEK BEAUTY SCOOP
Launching September 9, 2011, follow M-A-C on Tumblr for exclusive beauty visuals and video content direct from backstage. M-A-C will publish from each of the four major RTW cities and additional markets where you’ll find M-A-C artists in action. When Fashion Week S/S 2012 closes, M-A-C will continue to share unique content from behind-the-scenes at M-A-C events around the globe. For total access, follow M-A-C at maccosmetics.tumblr.com.
M-A-C Senior Artists continue to take Twitter followers with them around the globe and backstage at Fashion Week. Get in-the-moment trend details, application tricks, quotes, glimpses of the latest looks and the ultimate lowdown on the products everyone’s buzzing about. Visit macartiststweets.com for easy access to the Twitter feeds for more than 40 M-A-C Senior Artists.
ABOUT M-A-C COSMETICS
M-A-C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estee Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M-A-C is now sold in 78 countries/territories worldwide. Become M-A-C fan at facebook.com/maccosmetics. View M-A-C YouTube and follow our M-A-C Artists on http://www.macartiststweets.com/ . For a M-A-C location visit maccosmetics.com.
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