Solano Serves Up Hot Hairstyles at Jenny Packham Fashion Show
Solano, the most trusted styling-tools brand in the professional beauty business for over 30 years, served as the official hot-tools sponsor of the Jenny Packham fashion show, where the winner of the “Show Your POWER Behind the Chair” contest was welcomed backstage to get a firsthand look at how hair gets haute during New York Fashion Week.
Both known for enlivening celebrity style on the red carpet, Solano and Jenny Packham, a bridal and ready-to-wear designer with fans such as Kate Middleton and Angelina Jolie, were a perfect match for fashion’s biggest event of the season.
“Solano is at the forefront of styling innovation and is dedicated to supporting the careers of stylists through educational opportunities,” said Nicole Dooley, Senior Brand Manager for Solano. “Jenny Packham epitomizes trend setting, so we are thrilled to not only serve as a sponsor of her show, but to offer two up-and-coming hairstylists the chance to experience all that takes place backstage from a hairstyling perspective during New York Fashion Week.”
Charita Taylor, a licensed hairstylist from Chicago, IL, won a prize package valued at approximately $5,000, including an all-expenses-paid trip to New York City. There, Solano provided her with behind-the-scenes access at the Jenny Packham show to observe lead hairstylist Leonardo Manetti and assist his team of stylists as they created the models’ looks for the show. Solano provided the team with professional dryers, flat irons and curling irons to bring Manetti’s vision to life.
For a chance to win this once-in-a-lifetime experience, contestants submitted at least one photo capturing a Solano dryer or flat iron being used to create a runway-worthy hairstyle, as well as at least one photo highlighting the finished look. Contestants were judged on originality, creativity and demonstrated use of Solano tools.
In addition to the experience of being backstage at the Jenny Packham show, Taylor was also awarded a Solano styling tool kit to help her continue creating fashionable, trendsetting hairstyles.
ABOUT Solano
Solano is a professional line of high-quality, high-performance salon tools designed to meet the needs of serious stylists. For more than 30 years, Solano has been dedicated to providing the best salon tools in the industry including hand-crafted premium-grade hair dryers utilizing the latest technologies and the highest standards of durability, quality and superior customer service. Solano’s “Care and Repair” Warranty Program offers a 2-year limited warranty on all electric tools, including an option for an indefinite number of renewals. Solano, part of Newell Rubbermaid’s global portfolio of brands, is headquartered in Atlanta, Ga.� For more information, visit Solanopower.com.
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