PearlBrite and Housewives of New Jersey Star Teresa Giudice at the SoBe Hair Show in Miami January 8th & 9th
PearlBrite Concepts, Inc. (”PearlBrite”), a wholly owned subsidiary of Delta Entertainment Group, Inc., and its spokesperson Teresa Giudice, as seen on the Real Housewives of New Jersey ( www.teresagiudice.com ), have agreed to exhibit at the SoBe Hair Show ( www.sobehairshow.com ) January 8th & 9th, 2012, in Miami Beach, Fla., at the Miami Beach Convention Center to showcase its new Consumer At Home Teeth Whitening Kit, which just became available for purchase online at www.pearlbriteathomekit.com.
The PearlBrite At Home Kit has a retail price of $29.95 for a 1 month supply consisting of 12 applications used once every 3 days to whiten your teeth from 2 to 10 shades. Discounts are available for 2 and 3 month supplies. If used regularly, it will keep your smile PearlBrite white.
“I am so excited about the incredible results I receive from PearlBrite’s at home kit that I enthusiastically endorse its use,” said Giudice.
Cosmetic dentistry is a $15 billion a year industry and teeth whitening is the most requested cosmetic procedure. The at home teeth whitening market is a $700 million industry in the United States and $1 billion industry worldwide. Crest is the United States market leader with 59%, followed by Colgate with 29%.
“With an aging population and people increasingly embracing professional cosmetic procedures to achieve the appearance they desire, this is an opportune time to own a teeth whitening business,” said Leonard Tucker, President of PearlBrite. “The rollout of our consumer at home teeth whitening kit includes establishing distribution channels, such as hair salons, nail salons, tanning salons, health clubs, medi-spas, spas and other retailers.”
About Delta Entertainment Group, Inc.
Primarily a holding company for its subsidiaries; PearlBrite Concepts, Inc., www.pearlbriteconcepts.com, a non-dental cosmetic teeth whitening company; Captivating Concepts Corp., a producer and marketer of cosmetics including, but not limited to, color cosmetics such as nail polish and lipstick through mass market retailers; Creative Music Group, Inc., www.cr8tivemusic.com, a manager, promoter and developer of recording artists in the entertainment industry.
About SoBe Hair Show
A Trade show of approximately 120 Vendors of Hair, Nails, Barber, Make-Up, Skin, Beauty, Fashion, products/services with expected attendance of 10,000 beauty professionals.
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