Solazyme New Algenist Firming & Lifting Line
Solazyme, Inc., a renewable oil and bioproducts company, today announced the addition of the Firming & Lifting skincare line to their luxury skincare brand, Algenist. The line will be initially distributed in over 1,100 retail locations worldwide including over 300 Sephora(R) US and Canada stores, 580 Sephora EMEA locations, 308 Sephora inside JCPenney stores, and on QVC starting January 2012. It will feature three new products targeted at women ages 45-60 looking to repair and restructure the skin and will retail for under $94 USD.
The line combines for the first time Solazyme’s breakthrough anti-aging ingredient, Alguronic Acid, with ProPeptide(3), a unique blend of active proteins and peptides. Powered by the exclusive and powerful Alguronic Acid + ProPeptide(3) skin restructuring complex, clinical studies have shown Algenist Firming & Lifting skincare products to enhance skin firmness, tone and elasticity.
The Firming & Lifting line will launch with three revolutionary skincare products. The Firming & Lifting Cream ($94), made with a blend of avocado, olive fruit oils and alguronic acid, is clinically measured to increase firmness and elasticity in just ten days. The Firming & Lifting Eye Gel ($68), made with alfalfa seed extract, caffeine and alguronic acid, is packed with active proteins and peptides to visibly firm and lift the delicate skin around the eyes. Finally, the Firming & Lifting Intensive Mask ($52) contains jojoba, green tea, vitamin A and alguronic acid, where studies have shown immediate firming, toning, and tightening effects.
“Algenist has celebrated remarkable success both in the U.S. and internationally with our initial introduction of Alguronic Acid,” said Frederic Stoeckel, Senior Vice President & General Manager, Solazyme Health Sciences. “Combining the same proven capabilities of biotechnology and microalgae, the Algenist Firming & Lifting line is intended to reach an entirely new demographic of customers looking for innovative skincare solutions to strengthen and repair the skin. We are proud of the caliber of visionary beauty retailers that have joined forces to launch our new Firming & Lifting line and we look forward to further bringing cutting-edge technology to the forefront of the beauty industry.”
In March of 2011, Solazyme successfully launched the initial Algenist product portfolio worldwide, immediately emerging as a world-wide phenomenon and has maintained strong sales results to date. Algenist was the world’s first skincare line to introduce the never-before-seen anti-aging ingredient, Alguronic Acid, to the market. In clinical trials, Alguronic Acid demonstrated superior anti-aging benefits and outperformed a multitude of highly successful regenerative compounds, including hyaluronic acid and retinol.
In addition to the initial January launch, the Algenist Firming & Lifting line will expand to the United Kingdom beginning March 2012 in all Space NK stores.
Solazyme, Inc., is a renewable oil and bioproducts company that transforms a range of low-cost plant-based sugars into high-value oils. Headquartered in South San Francisco, Solazyme’s renewable products can replace or enhance oils derived from the world’s three existing sources — petroleum, plants and animal fats. Initially, Solazyme is focused on commercializing its products into three target markets: (1) fuels and chemicals, (2) nutrition and (3) skin and personal care.
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