SEPHORA + PANTONE UNIVERSE Unveils the Color of the Year Beauty Collection
Sephora unveiled its first comprehensive beauty collection under the SEPHORA + PANTONE UNIVERSE partnership today. The limited-edition Color of the Year (COY) beauty collection, featuring the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango, a vibrant orange reminiscent of the radiant shadings of a sunset, is available on Sephora.com and will debut in stores nationwide on March 27th.
See video from Sephora at: http://inr.synapticdigital.com/sephora/coloroftheyear.
With sleek, minimalist packaging inspired by the iconic PANTONE(r) Chip, and Sephora Collection’s high performance product formulations, this collection allows for on- trend, uninhibited expression, yet remains exceptionally wearable. In addition to a SEPHORA + PANTONE UNIVERSE Color of the Year Collector’s Edition set that contains the Color of the Year Eyeliner, Eye Shadow Quad, Prisma Chrome Blush, Blush Duo, Creme Lipstick and Lip Gloss, the collection offers an assortment of lip colors, eye shadows, eye liners, nail colors, blushes and accessories. The cosmetics are embossed as a nod to the voluptuous, rounded shape of a tangerine and its layers, while the false lashes, makeup brushes and other accessories, add a vibrant edge to any look.
Sharing a strong passion for how color can transform a face, mood or even an attitude, Sephora, the leading beauty specialty retailer, and Pantone LLC, the global color authority, have created this extraordinary partnership to change how you wear, feel and think about color. Together as SEPHORA + PANTONE UNIVERSE, the partnership will continue to deliver insightful color forecasting, timely trends and powerful seasonal product collections - available exclusively at Sephora.
“Our beauty expertise has united with Pantone’s unparalleled color knowledge to become one authoritative voice at the forefront of color trend products,” said Margarita Arriagada, Senior Vice President of Merchandising for Sephora. “Through our partnership, you’ll be introduced to products that inspire experimentation and reawaken your own passion for color.”
“As the world’s color authority for nearly 50 years, partnering with a world-renowned beauty retailer like Sephora just made sense,” said Lisa Herbert, Vice President of the Consumer Products Division at Pantone. “Together we bring fashion-forward color trends, innovative marketing and technology know-how to beauty customers, instilling the confidence and creativity to choose cosmetic colors that suit their every mood.”
To celebrate the launch of the new collection, Sephora has also created a striking, interactive Pop-Up Color Shop modeled after the PANTONE(r) Color Fan and featuring stunning images taken by famed fashion and beauty photographer David Sims. Appearing exclusively at New York’s Meatpacking District from March 21st through March 30th, and at The Grove in Los Angeles from April 18th through April 22nd, consumers can explore the new collection while receiving personalized application and color advice. For more information on the SEPHORA + PANTONE UNIVERSE Color of the Year beauty collection, log on to sephora.com/go/pantone/ or follow our feed at #SephoraPantone.
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