MyChelle Natural Beauty Advisor
MyChelle Dermaceuticals - a brand distinguished for its development of efficacious skin care formulated with the highest quality natural ingredients - introduced the experiential concept of offering a personalized complexion analysis by a MyChelle Natural Beauty Advisor via the VISIA Complexion Analysis System direct-to-consumers at Whole Foods Markets nationwide in spring 2011. With this service, MyChelle provides a completely complimentary, interactive approach to help customers better understand their complexion without the expense of visiting a dermatologist. To ensure consumers are receiving an accurate analysis, the MyChelle Natural Beauty Advisors are extensively trained in the operation of the VISIA system and have a deep understanding of every product in the MyChelle family. MyChelle’s VISIA debut at Whole Foods Markets is a game changer for the grocery store channel as it helps consumers realize the effectiveness of the natural products they purchase.
Rather than simply telling shoppers that their products are effective, MyChelle is using VISIA as a welcome consumer tool in showing the efficacy of MyChelle products. This unprecedented mission is part of the brand’s company-wide ambition in providing skin care solutions that answer the needs of their consumers and in proving that natural skin care can be effective. It’s MyChelle’s goal that with the advanced technology of their products combined with the convenience and service of the VISIA system, their consumers are ultimately able to achieve their personal definition of beauty.
“We’re looking to answer the needs of the conscientious consumer who is searching for natural beauty products that work,” said Sarah Eggenberger, Vice President of Product Development and Innovation for MyChelle Dermaceuticals. “By offering this unique service in Whole Foods, we are able to form a deeper relationship with our consumers and provide visual proof of the efficacy of our products. We’re so pleased to partner with Whole Foods in delivering the best service and results for the consumer.”
Since its introduction in 2011, Whole Foods and MyChelle have enjoyed increased traffic in the Whole Body department and upwards of triple digit sales increases year over year. VISIA provides a complete complexion profile with an eight-point analysis focusing on skin irregularities, wrinkles, texture, p-bacteria, pores, age spots, UV spots, and vascular areas. By using a safe, standard white light with a cross-polarized flash and UV photography, VISIA measures the skin’s surface and subsurface condition which translates into an in-depth analysis of a customers’ skin condition. To prove the results of MyChelle Dermaceuticals’ skin care recommendations, at two and four month intervals consumers are encouraged to take a follow-up image with VISIA to realize the improvements in their skin.
To date, MyChelle has implemented VISIA Complexion Analysis Systems with the support of Natural Beauty Advisors in 18 Whole Foods stores nationwide and plans to grow this program exponentially in 2012. For more information please visit MyChelle.com.
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