Over One Million NEOVA DNA Damage Control SILC SHEER Sold

PhotoMedex, Inc. a leading supplier of advanced clinical skincare and medical laser products, is among the first to market with its NEOVA SmartSunscreen DNA Damage Control SILC SHEER 2.0 SPF 40, a treatment sunscreen that provides advanced protection from the risks of skin cancer and premature aging and the cosmetic benefit of a perfect finish.
Selling more than one million of SILC SHEER, this SmartSunscreen has earned the respect of thousands of dermatologists, and hundreds of thousands of consumers across the nation - a milestone for any professionally sold brand.
“SILC SHEER is even smarter today and ahead of the market in more ways than one: it’s fully compliant with the new FDA broad-spectrum mandate, its DNA repair technology restricts the appearance of sun-inflicted damage and it delivers a spectacular cosmetic finish on contact,” said Dr. Dolev Rafaeli, CEO, PhotoMedex.
NEOVA� SILC SHEER 2.0 provides broad-spectrum UVA/UVB photoprotection with the aesthetic benefit of a skin-perfecting sheer tint that evens out skin tone. With micronized Zinc Oxide, Titanium Dioxide, organic blockers and DNA repair enzymes, SILC SHEER 2.0 works to reduce the risks of skin cancer and early skin aging, both caused by photodamage from sun exposure. DNA Damage Control SILC SHEER 2.0 contains DNA repair enzymes that have shown to increase protection from sunburn to skin by 300% in one hour (1) and is water-resistant up to 80 minutes.
SILC SHEER was the recipient of the Daily Glow award for the Biggest Breakthrough “Sunscreen with Superpowers.” DNA Damage Control SILC SHEER 2.0 is now shipping to physicians nationwide and will be available online at www.neova.com for MSRP $45.00, 2.5 oz.
SILC SHEER was also recently showcased at the Cosmetic Executive Women (CEW) Beauty Insiders’ Choice Awards Event in New York City. Thousands of beauty executives gathered to sample this and other best-in-class beauty products of the year in preparation for final voting. The Beauty Industry’s highest honor, The CEW Beauty Insiders’ Choice Awards, recognize the most innovative beauty products of the year, as voted by CEW members, industry professionals and experts in the field of beauty.
(1) Stege H, Roza L, Vink AA, et. Al. Enzyme plus light therapy to repair DNA damage in ultraviolet-B-irradiated human skin. Proc Natl Acad Sci. 2000; 97(4)
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