FABB: Fashion and Beauty Blog Conference Presented by P&G Beauty & Grooming
Lucky, the magazine about shopping, announced today its first FABB West taking place April 30, 2012 in Los Angeles. FABB: The Fashion and Beauty Blog conference is the first blogger event of its kind, curating an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community. FABB will be held at Annenberg Community Beach House in Santa Monica. The daylong event is comprised of a series of panels and keynotes featuring industry insiders. Agenda topics include, but are not limited to: “Staying True to Your Voice,” “What Fashion Can Learn from Hollywood,” “My Entrepreneurial Story,” “Turning Your Dream Into a Business,” “Monetization for Bloggers - What Works, What Doesn’t, What’s Next” and “Working with Brands the Right Way.”
“We’ve selected an amazing group of people who are redefining how fashion and technology work together,” said Lucky Editor-in-Chief, Brandon Holley. “These thought leaders set the trends for fashion and beauty blogging, e-commerce, social media and more. We couldn’t be happier welcoming them into the Lucky FABB family. The interaction between the panels, dialogue between bloggers and the Lucky reader watching the live streaming video promises to be completely engaging and innovative.”
Designer of his eponymous label, Zac Posen will kick off the day with a keynote address on social media presence and what bloggers mean to fashion. Randi Zuckerberg, Former Head of Marketing at Facebook and Founder and CEO of R to Z Studios, will give a second keynote address on using social media to build your business. Among the event’s highlights are celebrity chats with Jessica Alba, actress and Co-Founder of The Honest Company (Christopher Gavigan co-founder) and Elizabeth Banks, actress and Founder, ElizabethBanks.com.
Participants Include:
Kiernan Shipka, “Mad Men” actress and style icon
Suzi-Weiss Fischmann, Executive Vice President and Artistic Director, OPI
Gabrielle de Papp, Vice President, Corporate Public Relations, Neiman Marcus
Janie Bryant, “Mad Men” costume designer and author of “The Fashion File”
Christin Trogan, Producer, Funny or Die
Andrew Siegel, SVP, Strategy & Corporate Development, Advance Publications, Inc.
Kate Somerville, Founder, Kate Somerville Skincare
Beth Horn, Team Lead of Global Marketing Solutions, Facebook
Katherine Power, Creative Director and Co-Founder, Who What Wear
Hillary Kerr, Editorial Director and Co-Founder, Who What Wear
Jane Marie, Co-Editor, The Hairpin
Cat Deeley, television presenter and model
Wendy Nguyen, Founder, Wendy’s Lookbook
Jeff Rudes, CEO, J Brand
Toby Evers, Vice President of Business Intelligence & Insight, Morpheus Media
Bri Emery, Owner and graphic designer, Design Love Fest
Quinn Donnelly, Digital Marketing Manager, Benefit
Lindsay Wallner, Digital, Rachel Zoe Inc.
Sophia Rossi, Co-Founder and Producer, Hello Giggles
Wende Zomnir, Executive Creative Director, Urban Decay
Kristin Ess, Celebrity Hairstylist and Co-Founder, The Beauty Department
Geri Hirsch, Founder, Because I’m Addicted
Christopher Gavigan, Co-Founder and Chief Product Officer, The Honest Company
Jenni Radosevich, Author and Founder, I Spy DIY
Andrea Lieberman, Creative Director, A.L.C.
Tina Craig, Co-Founder, Snob Global Media
Kelly Cook, Co-Founder, Snob Global Media
Aimee Song, Founder, Song of Style
Amber Venz, President, Reward Style
Sarah Miller, Author
Alli Webb, Founder, Drybar
Ashley Madekwe “Revenge” actress and Founder, Ring My Bell
Brittany Morin, Founder and CEO, HelloBrit.com
Will Gluck, Film Director, Screenwriter and Producer
Macala Wright, Founder and Publisher, FashionablyMarketing.me
Vanessa Flaherty, Director of Brand Development, Digital Brand Architects
Paige Adams-Geller, Creative Director and Founder, Paige Denim
Cynthia Vincent, Designer, Cynthia Vincent
The day will conclude at the House of Zappos, sponsored by Zappos.com, with a cocktail party and performance by A Fine Frenzy.
“FABB is the perfect opportunity for our advertising partners to reach such a highly sought-after audience of influencers,” said Lucky Vice President and Publisher, Marcy Bloom. “This event enables them to get their products in the hands of a group of inspiring women who have the same aesthetic and brand-sense as Lucky. We are thrilled to have P&G Beauty & Grooming as the presenting sponsor along with Zappos.com and Samsung, to name a few.”
The FABB conference is presented by P&G Beauty & Grooming. Sponsors of the conference include: Zappos.com, Samsung, Jellypop, Michael Stars, Miss Me, LeSportsac and Tacori.
For tickets and updated information visit Luckymag.com http://www.luckymag.com/fabb . To watch the conference live go to Luckymag.com to view the live stream.
Follow FABB on Twitter (@LuckyMagazine) and use the hashtag #LuckyFABB when tweeting about the conference.
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