J. Paul Mens Skin Care and Shaving Line Launches at Nordstrom
J. Paul Men�s Skin Care announced today the retail launch of its products at Nordstrom, giving J. Paul an immediate distribution channel through one of the nation�s most sought after department stores. �The expansion into Nordstrom will make J. Paul products more readily available into areas of the country where J. Paul has yet to roll-out its skin care line through any retailers,� said Paul Looney, J. Paul�s Chief Executive Officer. �We are excited about partnering with Nordstrom, a prestigious retailer who has long focused on both providing premium products and high quality service to its customers.�
J. Paul, which launched its retail operations in 2011 by landing nearly 50 high-end boutique accounts throughout the country, will officially kick-off its Nordstrom launch on May 14th at Nordstrom.com and will begin its national marketing campaign by offering consumers the opportunity to take �The J. Paul Tough Beard Challenge.� The campaign will heavily focus on encouraging men to use J. Paul�s flagship product, Glide Shave Cream, which is designed for men who have tough thick beards and those who have a variety of skin irritation issues associated with shaving. The Nordstrom launch will be supported by a national public relations and web marketing firm.
J. Paul is targeting the men�s high-end skin care market with six initial product offerings: pre-shave, shave cream, aftershave, sunscreen/lotion, body wash and a travel set. Employing the philosophy of �simplicity,� the company developed its products to be multi-functional that will address several skin care needs at once.
For more information about J. Paul Skin Care for Men, go to http://www.jpaulonline.com.
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