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Posted by Sandy
April 30, 2012

Safe HandsAward-winning PR and marketing agency The Gab Group has added safeHands to its notable client roster. The Gab Group will deliver a multi-level media strategy campaign designed to increase public awareness of pioneering entrepreneur Dr. Jay Reubens’ safeHands, the world’s first revolutionary skin-hydrating, non-toxic, alcohol-free line of hand sanitizers.

Based on in-depth scientific research and years of microbiological and human-subjects clinical testing, safeHands is the proven alternative to leading alcohol-based hand sanitizers such as Purell which have been shown to foster dry skin, painful irritation and burning sensations after frequent use. Alcohol-based sanitizers have also been proven to trap germs inside skin, causing hands and individuals to be more susceptible to bacterial infections and sickness. safeHands hydrating foam based hand sanitizer kills more than 99.99% of germs on contact, leaving hands and skin soft and supple with scientifically proven increased germ protection over alcohol-based sanitizers after 3rd consecutive use. safeHands proprietary, non-toxic, non-flammable formula touts its main germ-fighting ingredient as Benzalkonium Chloride(BAC) which is proven safe for children, pets and frequent use.

A socially conscious company seeking to educate consumers and parents on the dangers of alcohol-based sanitizers, safeHands campaign will launch effectively this summer. Future product line introductions will include safeHands for everyone, safePaws for pets, safeSquirts for children, safeTronics for electronic equipment and safeHands for Him and Her.

“We’re excited to help safeHands mission in exposing and educating the public on the lethal dangers of alcohol-based hand sanitizers. safeHands unique alcohol-free line of hand sanitizers are the future of every hospital, handbag, and kitchen sink,” says Michelle Soudry, Founder of The Gab Group.

For a complete list of safeHands products, or for more information, visit www.getsafehands.com.

About The Gab Group

Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is an award-winning brand communications agency specializing in streamlined services for luxury local and national lifestyle accounts. The agency’s broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services, and exceptional special events. For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.

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