Drew Barrymore Flower Makeup Collection Spring 2013
“I think, if you really care about things, then you just naturally get involved. I don�t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” said Barrymore.
Ultimate Mascara has three settings for the brush, so users can choose to enhance lashes’ length, thickness or curl � or all three. “If you are feeling thickening one day, just leave it [the brush] scrunched. If you just want lengthening, leave it long, but if you want that amazing, grab it, clump it, thicken it, brush-out quality, you move the wand around,” said Drew.
Flower will sell 181 stockkeeping units priced from $4.98 to $13.98, including 70 in the face category, 44 in eye, 51 in lip and 16 in nail. The face products contain a proprietary botanical-driven “soft focus complex” to amplify skin’s glow. Maesa emphasized that the formulas are custom-made at the same price as those used in luxury products, meaning the firm spends two to three times what a typical mass beauty marketer does on each product.
Available January 2013 exclusively at Wal-Mart.
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